Edinburgh College – Do:25
Developed by two talented graphic design graduates from Edinburgh College, Do:25 is an innovative exercise campaign that aims to change the lives of younger people and adults for the better.
Do:25 was created by Hussain Al-Khirsan and Alistair Kerr to motivate people to take part in regular exercise, as part of their graphic design course at college. The two graduates focused their campaign on targeting low-income families who are under pressure to buy convenience food and are potentially unaware of the impact that lack of physical activity and high-calorie food has on their health.
Inspired by the upcoming Glasgow 2014 Commonwealth Games, Hussain and Alistair focussed Do:25 on the goal of getting their audience to do 25-minutes of exercise a day. The two students believe that the legacy of the Commonwealth Games would motivate people to include exercise into their busy daily routines. Their work also complements the college’s own focus on healthy living among staff and students.
By taking a multimedia approach to the campaign, including the creation of a smartphone app, printed cards, a guerrilla marketing campaign in public spaces and traditional print media, the students designed Do:25 to reach as many people as possible to engage, motive and inspire.
West Highland College UHI – The West Highland Adventure Trail
This event will be the culmination of a period of several months of careful planning by students of the University of the Highlands and Islands degree programme, BA (Hons) Adventure Tourism Management. The project aims to complete an expedition that will connect the remote West Highland communities with a Commonwealth-inspired team baton relay, taking in the most breath-taking scenery, and the most challenging coastlines and mountains of the region. The baton will journey around all 10 learning centres of West Highland College UHI, from Fort William to Kinlochleven and Ardnamurchan, then Northwards to Ullapool.
Each learning centre community will contribute aspirations for the active future of the West Highlands to the baton, to be collected as the West Highland Adventure Trail communique, bringing people together and building capacity in the local communities to encourage them to thrive and flourish.
The students’ learning journey will allow them to think about their environment and the respect that it demands, the skills and self-reliance needed as they navigate their way across the wild lands, and the rigorous planning required for such a goal. By the end of their journey, they will be able to recognise the unique contribution that each individual brings to any team, and their contribution to society and to their communities.
City of Glasgow College – Public Furniture
This initiative, developed through City of Glasgow College, is for a voluntary project intended for students undertaking a NC, HNC and HND in Furniture Craft & Design to design and showcase various pieces of street and park furniture that incorporate the four legacy goals and the five underpinning principles of the Commonwealth Games while providing a compelling design ethic. The city’s new venues will be crowded of course but there will also be many new visitors exploring different parts of the city and the College wanted to offer them an insight into some surprising aspects of our history, tradition and vision for the future. Students have had to work together for the first time and learn new research, communication, design, presentation, manufacturing and construction techniques.
The number of contributions in the form of public furniture, two examples of which are:
- A bench that will consist of a table with seats of different heights and space for wheelchairs or pushchairs. This fits with the games principles of enabling diversity and ensuring equality.
- A stand-alone table. The table will have the symbols of the 17 sports that will be represented in the commonwealth games. On the centre of the table top there will be hands clasped together which demonstrates that the world should strive together to be united and equal in every possible way. The hands will encompass the globe of the world. In the background there will be the Scotland flag (St Andrews cross) however it will look like it has been faded out. The games logo will be incorporated within the design using a laser cutter for fine detail. There will be text on the front panel (underside) of the table Commonwealth Games, United in 2014. The table description can also be translated into different languages and Braille.